Inside Search Engine Rankings
Inside Search Engine Rankings
A problem that search engines encounter often is the design of websites that purely use advanced
programming such as C++, JavaScript or CGI. If the navigation links
within your site are powered by these advanced scripts alone, the
search engine will not be able to fully browse your site. You need to
provide links done in basic HTML so that the engine can read your website.
It takes months for a website with a new domain name
(.com, .org or .edu) to show up on search engines. Google has imposed
an ageing delay on new websites so that it
doesn’t waste time on indexing websites that don’t last
long. If you want to change your domain name, I suggest you rethink
your plan and use what you have instead. A cosmetic facelift of your
existing web pages along with several good quality SEO articles will serve you better in
the long run. After all, you will be working with what you already
have. If you know all the insides and outs of your website, then it would be so much
easier to revise than replace because of familiarity.
Some internet marketers make the mistake of placing keyword density requirements above
that of article quality. At first glance,
it does make sense to optimize an article for your keywords rather than be concerned
with artistic considerations or honest, from the heart writing.
However, bear in mind that not everyone will buy your product or idea. You know that
what you sell is sellable only to a certain target market. If you
prioritize keyword optimization in your article rather than writing the article for the sake of the product you want to sell and for
the information of your target audience, chances are you will attract
buyers of another commodity that you do not have.
The keyword here is relevance. A
person searching the internet for something he needs will filter out
the search results by using the relevance criterion. My suggestion is,
write the article for the sake of your product and for your target
customers’ information. Place the priority of keywords as a secondary
consideration. It’s all about relevance. I know that it would
be a plus for you if you manage to pull in lots of traffic even though they
don’t want anything to do with your site. Believe me,
misleading a person in the internet is a risky business. That person
you mislead can hit back by starting-up an email brigade against your website.
Be specific with your keywords. Don’t
generalize. The biggest disadvantage of internet shopping is that
customers are not able to scrutinize the product personally. What they
usually do is find out from other sources what the product is all about, how it
works, etc... When they decide to finally buy, they know what
they’re looking for and will mostly likely use a specific
name brand as part of their search strings. Your keywords need to be able to match
those strings in terms of number of words matched and how the order of
those words match. Others will search for stuff by using its
sub-categories. For example, when looking for bras, women need to spell
out their torso and cup size.
So, the bra size can be a 36 B or a 36 C. Then there are colors to
choose from like red, burgundy and black. A bit more specific is the
bra classification. Is it a half-cup or a push-up, or is it a sport
bra? With these factors in mind, you can conclude that a woman looking
for a bra in the internet can type in “black push-up bra
36-C”. Do you have key phrases to match those search strings?
Are the words in your key phrases arranged in the same order? The final
consideration is the literature where those keywords are embedded. If the article is just a jumble of words
full of keywords, the search engine will
most likely discard your website in favor of another. This
will decrease the ranking of your website in the search results
page. In worst case scenarios, they may actually ban your website from showing up in search
results.
To your success, Michael Thomas
P.S. A lot of SEO experts claim that it
isn’t the keyword, but the article that brings you success.
Based on what is written above, I tend to agree. Do you?
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