What Are Track Backs
The Truth About Trackbacks
If you’re a blogger, chances are you’ve heard of
trackbacks. Most likely, you probably don’t know what these
are and what they have to do with your blog.
That’s alright, as most people don’t quite
understand how trackbacks work and why they are useful for a blog.
In this newsletter, we’re going
to go over trackbacks—what they are, how they work, why they
are important to blog traffic, and how to get more
trackbacks. After you’ve read this, you’ll know
practically everything there is to know about trackbacks.
What are trackbacks?
The concept of trackbacks is a bit hard to explain. So we’ll
use an example to explain it in the best way possible.
OK, say you see a great blog
post on another person’s blog
and want to link to it on your blog.
You could do this the old-fashioned way by manually putting a link on
your site to that blog. However, if you do it this
way, the person whose blog
post you are linking to won’t know that you are linking to
them unless you tell them.
This is where trackbacks come in. A trackback is a program which will
notify the owner of a blog
when one of their posts has been linked to at another blog.
How do they work?
A blog that has a trackback system
set up will have a link at the bottom of every blog
post. This link will say something like “Blog
This!” Anyone who clicks the link can then put a link to that
blog post on their site. The
person who posted the original blog
will then be notified via email that their blog
posting has been linked to. Additionally, the link that was
clicked(“Blog This!”) will change
to “Trackbacks”. From that point forward, the
“Trackbacks” link will keep track of how many
people have chosen to blog
about that particular post. So after the first trackback, it will say
“Trackbacks: 1”. The number of trackbacks recorded
will be updated as they occur.
Why are trackbacks important to blog
traffic?
The easy answer is that trackbacks are important because they increase
awareness of your blog. Trackbacks also make a blog
seem more credible. After all, people have to think your posts are good
enough to be trackbacked.
Anytime a person makes a trackback on your blog,
they make a post on their own blog
about your blog. This, in turn, lets their
readers know about your blog.
Chances are, their readers will want to visit your blog
to see what the big deal is. If they see something on your blog
that they like, they’ll keep coming back for more, which
means you’ll have a whole new fanbase of readers. That means
more traffic for your blog.
Can you imagine what would happen if 5 different bloggers trackbacked a
post on your blog? Depending on how popular
their blog is, that’s
potentially as much as hundreds of new readers for your blog!
Pretty incredible, right?
Also, every trackback made, assuming it is a legitimate one(and some
trackbacks are spam, especially if they are there only to link to
another site) adds credibility to your blog.
Blogs with high amounts of
trackbacks look credible because lots of people like the posts enough
to trackback them.
How can I increase the number of trackbacks I get?
The easiest and best way to increase trackbacks is to frequently post.
If you post frequently (2-3 times a week), people will have quite a few
posts that they can trackback. However, it is important to make sure
that your posts are of a good quality. Quality blog
posts are those that people can relate to and are easy to read. If you
post a long boring rant, people probably won’t want to
trackback that. But if you post a decent sized rant that is
entertaining (and that people are likely to agree with),
you’ll get trackbacked.
The number of trackbacks you get is totally dependent on the number of
visitors your blog receives and how frequently
you are able to make quality posts. If you’ve got a good
amount of visitors and write good blog
posts, you’ll get trackbacks.
To your success, Michael Thomas
P.S. Trackbacks are a wonderful thing for every blog.
You are able to know when your blog
posting has been posted about at another blog,
plus you potentially gain more visitors. It’s a win-win
situation for you!
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